EPR | Recycling · Jan 7, 2026 Back to Blog

Webinar | Measuring Recycled Content: The Fine Print That Shapes EPR

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As states implement new Extended Producer Responsibility (EPR) programs for packaging, one complex but crucial issue is emerging: how recycled content is measured. The plastics industry is increasingly promoting mass balance accounting — a system that allows producers to claim “recycled” content on paper without physically using recycled materials.

Join us as we break down how these accounting methods work, what’s unfolding in Colorado’s EPR implementation, and why getting this right is essential to protecting recycling integrity and driving real waste reduction.

Thursday, January 22 at 1 PM PST | 4 PM EST

Hosted by the Alliance for Mission-Based Recycling (AMBR), the webinar will include brief presentations from:

  • Renee Sharp, Director of Plastics and Petrochemical Advocacy, Environmental Health at the Natural Resources Defense Council;
  • Rachel Setzke, Senior Policy Advisor at Eco-Cycle; and
  • Brian Loma, Hazardous Materials and Waste Diversion Advocate with GreenLatinos.

And moderated by AMBR & Eureka Recycling’s Director of Policy & Advocacy, Lucy Mullany.

The presentations will be followed by a panel discussion and Q&A. We hope you’ll join us alongside advocates, industry experts, EPR leaders, and other engaged community members.

Register